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AD: Pere Suana
AD: Kristina Samsonova
CW: Nikita Sokolov


Pearson


D&AD New Blood Yellow Pencil
(best work in category)

In the next few years, technology will be developing even more rapidly than now. For under-resourced high schools, it's going to become even harder to keep up and while advances in e-learning will help educate a growing number of students, they won't substitute for practical, in-person lessons. So we decided to rent out their labs and classrooms to startups in need of a space to work. In exchange, the startups' staff would teach students what they know firsthand, cutting-edge technology.

ART DIRECTOR