Agency: TBWA (New York)
Role: Art Director
HELPING SMALL KIDS
50 preschoolers are backed over by cars every week. It isn't because drivers don't check before reversing, it's because these kids are too small to be seen.
We created animal ear hats for toddlers that add to their height and visibility. During winter months, poor visibility and low temperature makes it an ideal time to launch the headwear. These hats will be distributed to schools across the US.
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All work and images copyright Pere Suana Viu © 2018.